The media institution we chose to distribute our product was Lionsgate. Lionsgate are very closely linked to modern day horror movies and franchises such as the SAW franchise and Hostel so people will immediately recognise that it is a horror film we are showing through this production, as well as the fact that Lionsgate have never made a horror film like this so it allows for a more wide range in it’s distribution credentials. Also it is still quite an independent distribution company and our film is on an independent level so it wouldn’t cost much to distribute it through Lionsgate and it fit into the whole independent level of the project.
3. Who would be the audience for your media product?
The audience for the media product fills out over a wide range of people. First would be teenagers given that they are the portrayed as the heroes and protagonists in the piece, so naturally there is that appeal for there for teenagers to what and go see the movie given that they are being portrayed in such a positive light in this film by being made the heroes rather than being stereotyped as thugs and criminals like they have been in recent times throughout the media. A big audience that would be drawn to this piece would be that of the zombies enthusiasts, who like a good zombie apocalypse film and be attracted to what is in this film, given that there is a big following of zombie enthusiasts, I think this piece would really draw them in terms of what we were going for with this. Another audience who would be attracted to this film would be just horror fans in general, given that it has zombies, which are a big staple in terms of horror and horror monsters, and the film as blood, violence and shocks in it, intended to scare the audience, also how it follows typical zombie horror elements in terms of the story, that of toxic chemicals that have caused the dead to rise from the grave, something that horror fans and zombie enthusiasts will be common to.
4. How did you attract/address your audience?
The whole point of the project was to make a film that appealed and payed homage to zombie horror films and the zombie enthusiasts. So in order to make the film attract that kind of audience, it was a simple process of making a zombie horror that followed the codes and conventions of the zombie movie as well as drawing, referencing and using elements of other zombie movies to appeal to those enthusiasts and also horror fans. So in order to draw in that kind of audience, we used various parts from films we researched and added them to our film and incorporated them in, so these enthusiasts would be easily drawn in to the story, through the simple set up at the beginning and make it so they saw a film that was comfortable and in familiar territory but while also adding the different elements to make it something that was original and a bit a different. So essentially by using the typical elements of how the zombies looked and moved and acted, with the elements of other zombie films such as the chase scene inspired by “28 Days Later” and the news reports inspired by “Shaun of the Dead” and the 2004 “Dawn of the Dead” and adding in our own elements by making the protagonists teenagers and think in terms of if this was a real life situation and make the zombies move quick while still maintaining the classic look of a shuffling zombie, we made something that would attract enthusiasts who would see what we were trying to achieve and be attracted that we were doing something classical and original at he same time. Also the teenage proportion of the audience we wanted to attract would be attracted by how we made teenagers the protagonists and how they would be portrayed as heroes rather than stereotypical views of good for nothing thugs, and show them in a more positive light. Addressing them by saying we know if the situation called for it you would rise to the occasion and become heroes, something that I think comes across in the film, in terms that they are working together and that strangers are helping each other out, like at he end, when the character being chased is saved by three random strangers.
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